My move into education started with a referral for SEO work at an international school. What began as a search project quickly raised bigger questions about how families find schools and what influences their decisions before they ever make an enquiry.
That became the starting point for Rise Education.
Today, I work with international schools on SEO, GEO and digital strategy, looking beyond rankings to understand where families are searching, what they're looking for and how a school shows up during that process.
The goal is simple. Help the right schools and the right families find each other.
Our story
I’m Nicole Booth, founder of Rise Education.
My background is in digital marketing for considered, high-value decisions, where reputation, trust and visibility all influence who gets chosen.
At Relevance Digital, a luxury marketing agency in Monaco, I led strategy for brands across financial services, luxury real estate and yachting, working with high-net-worth and ultra-high-net-worth audiences.
I later founded Rise Digital, where my work moved further into strategic advisory for wealth managers and financial services businesses. Alongside digital marketing strategy, I've focused increasingly on how firms need to adapt their communication and digital presence to engage the next generation of clients and decision-makers.
What we stand for
Our mission
We help international schools strengthen their digital visibility. Combining SEO, GEO and digital strategy to connect schools with the right families. Making it easier for parents to find the environment where their child can thrive.
Our vision
A future where the right schools and the right families find each other. Where schools are easy to discover, understand and trust, wherever parents search. And better visibility creates better matches, helping every child thrive.
How we work
Every engagement starts with listening, not a pitch. We want to understand a school's admissions targets, competitive set, and what's already been tried before recommending anything, then size recommendations to what your team can realistically implement.
We judge the work by its effect on admissions enquiries, not vanity traffic metrics or ranking positions in isolation.