Our story
We are an AI and search visibility consultancy dedicated to international and bilingual schools.
Our work is grounded in thorough analysis and data-driven strategy. When you work with us, you work directly with the team doing the thinking, not a rotating account structure.
Our approach
Our expertise is grounded in SEO. We've evolved to apply the best practices of GEO, ensuring schools stay visible as families increasingly search through AI tools.
We favour precise, evidence-based work over generic playbooks. Every recommendation is grounded in data specific to your school, your market, and your audience.
Why international schools ?
International school marketing runs on its own logic: admissions cycles that don't map to a retail calendar, families making high-consideration, multi-year decisions under real time pressure, and a curriculum vocabulary, IB, A-Levels, AP, national curricula, a generalist won't naturally speak.
The same rigour around audience research and measurable results carries straight into a school's admissions funnel.
How we work
Every engagement starts with listening, not a pitch. We want to understand a school's admissions targets, competitive set, and what's already been tried before recommending anything, then size recommendations to what your team can realistically implement.
We judge the work by its effect on admissions enquiries, not vanity traffic metrics or ranking positions in isolation.
What the work has produced
International School of Nice (12 months)
With ISN, average Google search position moved from 19.76 to 10.14 and organic click-through nearly doubled, alongside a new bilingual content cluster reaching families before they'd searched for the school by name. ICS Paris is next: curriculum and relocation pages being rebuilt now, off the back of a full-site audit.
