SEO & GEO audit for international schools
Know exactly where you're invisible, and what to fix first.
Prospective families now research schools across Google and AI platforms before they ever enquire.
The SEO & GEO Audit shows you exactly how your school performs across both, and gives you a clear, prioritised plan to close the gap with the schools currently winning that attention.
What is it ?
The SEO and GEO Audit assesses how visible your school is today, in Google and in AI-generated answers, and hands you a prioritised roadmap for what to fix first. It's the starting point for every new Rise Education engagement.
With one of our clients, this process moved their average search position from 19 to 10 in just a few months and nearly doubled organic click-through, by finding exactly where visibility was leaking and fixing it in the right order.
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Who it's for
Heads of admissions, marketing directors, and heads of school who suspect their website underperforms relative to the school's reputation, whether the school has no SEO history at all or has run campaigns before without a strategic, education-specific review behind them.
What the audit covers
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Technical health: site speed, crawlability, mobile performance, hreflang, and structural issues suppressing rankings before content is even considered
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Visibility and competitors: current keyword rankings, search intent mapping, and where rival schools are winning ground, in both Google and AI-generated answers
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Content and decision pages: reviewing admissions, fees, curriculum, and relocation pages against what the strongest pages in this category contain, and mapping where families drop off
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AI search and brand mentions: how, and whether, the school appears when ChatGPT, Gemini, or Claude are asked for recommendations
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The roadmap: a prioritised 90-day action plan plus a longer-term strategic direction, sequenced by impact and effort
A short kickoff call confirms scope, access, and the markets the school serves. The assessment takes two to three weeks, depending on site size and how many languages it covers. The engagement closes with a live findings session, not a report dropped in an inbox, so the resulting plan reflects what your team can realistically execute.
How it runs
A clear written report, a working session with whoever owns marketing or admissions, and a 90-day action plan detailed enough for your team, agency, or developer to act on directly, or to brief an existing agency more precisely.
Need support implementing your roadmap? Our ongoing SEO & GEO consultancy helps your team prioritise, implement and measure the work month by month.