Ongoing SEO and GEO consultancy for international schools
Keep your visibility work aimed at enrolment, not activity.
Being visible when prospective families search isn't something you fix once and forget. Help the right families find your school on Google and AI search, with clear priorities and ongoing expert guidance.
Rise Education's school SEO and GEO consultancy gives you specialist support, led directly by Nicole Booth. We turn what families search for, and how your school appears, into a practical plan your team can act on. The focus isn't simply on rankings or producing more content. It's on making sure prospective families can find, understand and consider your school when they're researching their options.
Your school has a lot to offer. Can families find it?
A parent may start with “international schools in [city]”, compare IB and A Levels, check fees or ask ChatGPT which schools might suit their child.
Each search raises a different question. Your website needs to help families find the answers, understand what makes your school relevant and take the next step.
That can be difficult when programme information is spread across pages, admissions details are hard to find or different sources describe your school differently.
Our consultancy helps you identify those gaps and decide what to address first, across Google and AI search.
Ongoing support, built around your school
The priorities will depend on your programmes, recruitment markets, admissions calendar and the people available to do the work. We agree the scope together, then focus on the areas that matter most.
DECISION-DRIVEN REPORTING
Review what has changed, what the evidence suggests and where to focus next.
We look at search visibility alongside visits to important pages and enquiries where tracking allows. AI visibility observations add context, with clear limits around what can be measured and attributed.
SEARCH FOR AI VISIBILITY
Generative engine optimisation, focuses on how your school appears in AI-generated answers.
We review a defined set of relevant parent questions, the schools and sources that appear, and how accurately your school is described. Those observations help guide improvements to your website and the information published about your school elsewhere.
Technical SEO guidance
Understand which technical issues are affecting how search engines access and understand your website.
We translate findings into clear recommendations for your website team or developer. Depending on your needs, this may include indexing, internal links, page structure, mobile performance and multilingual setup.
Content guided by parent research
Find the questions families ask before they know your school by name, from curriculum choices to relocation and local school options.
We turn relevant opportunities into content priorities and briefs, timed around your admissions needs. The aim is useful coverage of the decisions families face, rather than publishing more for its own sake.
FAMILY-FOCUSED ANSWERS TO ENQUIRIES
Identify where your key pages need clearer information, stronger structure or a better route to enquiry.
This can include curriculum and age-group information, fees, admissions steps, language support and mid-year entry. We help you use terms families recognise, while keeping the information accurate to your school.
A clear plan
Turn audit findings and search data into a manageable set of priorities. Know what needs attention now, what can wait and who needs to be involved.
You get guidance to help your team make decisions, brief colleagues and keep agreed work moving.
Work with the founder
I’m Nicole Booth, founder of Rise Education. I bring 10 years of SEO experience and a background as Account Director at Relevance Digital. I lead the SEO and GEO work directly with each school, connecting search findings with practical decisions for marketing and admissions teams. You have one point of contact who understands the priorities, explains the recommendations and helps you move the work forward.
What is it ?
A SEO & GEO Audit shows where your school stands and what needs attention. Ongoing consultancy helps you act on it.
Search visibility keeps changing as your school, competitors, Google results and AI sources evolve. Ongoing SEO and GEO support helps your team adapt and focus on the right priorities.
Rather than leaving your team with a roadmap to manage alone, we provide ongoing guidance on where to focus and what to do next.
This can include:
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SEO performance and opportunity tracking
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GEO and AI-search monitoring
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Content strategy and optimisation
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Technical SEO support
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Competitor visibility tracking
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Performance reporting
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Who's it for ?
Ongoing consultancy is for international and private schools that know search visibility matters but don’t have specialist SEO and GEO expertise in-house.
You may have completed an audit and need help putting the recommendations into practice. Your marketing team may need specialist search support. Or you may want ongoing oversight as competitors, search results and AI discovery change.
We typically work with Marketing and Communications Directors, Admissions Directors and Heads of School who want a clearer, evidence-led approach to organic and AI-search visibility.
Rise Education works alongside your internal team, developers or existing agency. We provide specialist expertise, set priorities and give those responsible for implementation clear, evidence-backed recommendations.
The monthly cycle
Ongoing consultancy isn’t a fixed monthly checklist. Priorities change with your school, admissions goals, competitors and search performance.
1. Analyse
We review SEO and AI-search performance to identify changes, issues and opportunities.
2. Prioritise
We focus on the actions most likely to improve visibility, based on impact, admissions priorities and available resources.
3. Act
We provide clear recommendations across content, technical SEO and GEO, working with your team, developer or agency where needed.
4. Measure and adjust
We track performance, assess what’s working and use the evidence to set the next priorities.
Your SEO and GEO strategy keeps evolving with your school and the search landscape, rather than becoming a static roadmap.
