top of page
Insights
Our thoughts & work on SEO & GEO for international schools.
GEO and AI Search Optimisation for International Schools
Generative Engine Optimisation, or GEO, is the practice of improving a school's chances of being accurately referenced, summarised, or recommended by AI-powered search tools such as ChatGPT, Google AI Overviews, Gemini, and Claude. Parents increasingly ask AI assistants directly for recommendations, such as "best international schools in Paris for a 7 year old", and expect a curated shortlist rather than a page of links. Traditional SEO determines whether your school ranks in
Aug 139 min read
bottom of page